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Design of the MSc degree in Colour Technology for the Automotive Sector

Martínez-Verdú, FM (Universidad de Alicante), Viquiera, V (Universidad de Alicante), Perales, E (Universidad de Alicante) and Chorro, E (Universidad de Alicante)
Keywords:

Color Technology, Automotive Coatings, Internships, Design Thinking, University-Business cooperation

Document typeProceeding
Journal title / SourceConference Proceedings of the 13th International Science-to-Business Marketing Conference on Cross Organizational Value Creation
Peer-reviewed articleYes
Volume1
Issue1
Page numbers / Article number17-29
Publisher's nameSchool of Management and Law
Publisher's address (city only)Fachhochschule Münster
Publication date 2014-06-2
Conference name13th International Science-to-Business Marketing Conference on Cross Organizational Value Creation
Conference date2-4/06/2014
Conference placeWinterthur, Switzerland
ISBN978-3-938137-57-4
Web URLhttp://www.s2b-conference.com/
LanguageEnglish

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